"Lilly's phase 2 retatrutide results published in The New England Journal of Medicine show the investigational molecule achieved up to 17.5% mean weight reduction at 24 weeks in adults with obesity and overweight"
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By targeting GLP-1, GIP, and glucagon receptors , Retatrutide combines the benefits of multiple peptide therapies into a single molecule
Gen Z appeared to be leading the trend, with 89% of respondents aged 18 to 28 reporting they had microdosed in the past or were currently doing so
On platforms like TikTok and Instagram, influencers have been paid to promote GLP-1 patches, sometimes holding an Ozempic pen alongside the patch to visually suggest the two products are equivalent